What is Entertainment Intellectual Property?
Intellectual Property (IP) enables creators and businesses to protect and profit from their ideas. Whether it's a film, video game, television series, character, piece of music, or immersive experience, IP determines who owns the rights and who can legally develop, use, or commercialize them.
Entertainment IP protects creative works, trademarks, characters, fictional universes, technologies, publicity rights, and trade secrets—some of the most valuable assets in the creative industries.
