The future is

IP

ADAPT Montréal is mobilizing 100 decision-makers and visionaries from the creative industries in Canada to identify strategies enabling Quebec to become a global hub for the creation, financing and (co)development of IP in entertainment.

September 24th 2026 – Parc Jean Drapeau, Montréal

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A Summit to Rethink Our International Competitiveness Strategy

Event Format

Conference
Industry overview, economic outlook, and case studies from leading local and international companies.

Roundtable Discussions
Collaborative discussions exploring strategic recommendations and actionable solutions with industry leaders and ecosystem support organizations.

Networking
An engaging networking reception designed to foster meaningful connections, spark new business opportunities, and encourage strategic partnerships.

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What is Entertainment Intellectual Property?

Intellectual Property (IP) enables creators and businesses to protect and profit from their ideas. Whether it's a film, video game, television series, character, piece of music, or immersive experience, IP determines who owns the rights and who can legally develop, use, or commercialize them.

Entertainment IP protects creative works, trademarks, characters, fictional universes, technologies, publicity rights, and trade secrets—some of the most valuable assets in the creative industries.

"Quebec has proven it can create world-class entertainment. The next challenge is ensuring creators can finance, own, and scale the intellectual property they create. How do we build the ecosystem—capital, rights, partnerships, and infrastructure—that makes this possible?"

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A platform and community to reflect on new opportunities for IP in entertainment

4 Pillars of Content

Own

Intellectual property as a strategic asset. Moving from a service-based industry (work-for-hire, tax incentives) to an ownership-driven economy. How creators and organizations can create, retain, and maximize the value of their intellectual property rather than giving it away.

Finance

The capital behind creativity. Financing structures, creative venture capital, co-productions, the role of public institutions, financial organizations, and private investment in supporting the long-term development of entertainment IP.

Multiply

Franchises and transmedia storytelling. Expanding an IP across multiple formats—from video games and television to film, live entertainment, merchandise, and immersive experiences. Understanding the lifecycle of a successful entertainment brand.

Protect & Scale

Law, technology, and global expansion. Generative AI and copyright, international deal-making, discoverability, intellectual property protection, and strategies for competing on the global stage.